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Created at 11/05/2019 06:51
bycolorswall
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Brand strategy branding identity focus lab colors palette

#123fc4
#98ace4
#0f36b5
#636b94
#b5bbc5
#3c4378
The palette consists of Light colors. Accent colors #123fc4 and #0f36b5. Palette has Cool colors temperature.
Palette Brand strategy branding identity focus lab colors palette has combination of 6 codes colors:
HEX: #123fc4, RGB: (18, 63, 196); HEX: #98ace4, RGB: (152, 172, 228); HEX: #0f36b5, RGB: (15, 54, 181)
HEX: #636b94, RGB: (99, 107, 148); HEX: #b5bbc5, RGB: (181, 187, 197); HEX: #3c4378, RGB: (60, 67, 120)
Simplified version of palette colors
Tint of darkslateblue, Tint of lightsteelblue, Shade of mediumblue, Shade of slateblue, Tint of Silver, Tint of darkslateblue
Color scheme was created by colorswall
More palettes with:
Blue Light Silver

Colors codes in palette

Brand strategy branding identity focus lab colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#123fc4 #123fc4 RGB(18, 63, 196)——
#98ace4 #98ace4 RGB(152, 172, 228)——
#0f36b5 #0f36b5 RGB(15, 54, 181)——
#636b94 #636b94 RGB(99, 107, 148)——
#b5bbc5 #b5bbc5 RGB(181, 187, 197)——
#3c4378 #3c4378 RGB(60, 67, 120)—Little Blue Heron

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#123fc4
#0f36b5
1.14
#123fc4
#636b94
1.6
#123fc4
#3c4378
1.11
#98ace4
#b5bbc5
1.16
#0f36b5
#636b94
1.83
#0f36b5
#3c4378
1.02

Image palette Brand strategy branding identity focus lab colors palette png

Brand strategy branding identity focus lab colors palette - #10005
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