Logo branding company brand identity colors palette

0.29k

Created at 01/19/2021 08:03

The palette consists of Semi dark, Light, Dark colors. Accent colors #9624e2 and #f76af0. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #442464 (darkest) to #D4B4B4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 90°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #442464, #443C44, #9624E2, #A86F8B, #D4B4B4, #F76AF0

Palette Logo branding company brand identity colors palette combines 6 color codes:

HEX: #9624e2, RGB: (150, 36, 226); HEX: #f76af0, RGB: (247, 106, 240); HEX: #442464, RGB: (68, 36, 100)

HEX: #a86f8b, RGB: (168, 111, 139); HEX: #d4b4b4, RGB: (212, 180, 180); HEX: #443c44, RGB: (68, 60, 68)

Simplified version of palette colors

Shade of Blue Violet, Shade of Violet, Tint of Indigo, Shade of Pale Violet Red, Shade of Pink, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo branding company brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9624e2	#9624e2	RGB(150, 36, 226)	—	—
#f76af0	#f76af0	RGB(247, 106, 240)	—	—
#442464	#442464	RGB(68, 36, 100)	—	—
#a86f8b	#a86f8b	RGB(168, 111, 139)	—	—
#d4b4b4	#d4b4b4	RGB(212, 180, 180)	—	—
#443c44	#443c44	RGB(68, 60, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.