Branding design clean logo modern palette

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Created at 01/19/2021 08:08

The palette consists of Semi dark, Light, Dark colors. Accent colors #3b6bd1 and #acc4ed. Palette has Cool colors temperature.

By lightness, this palette runs from #1C243C (darkest) to #BEC9DD (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 47% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C243C, #1E3255, #3B6BD1, #5574B5, #ACC4ED, #BEC9DD

Palette Branding design clean logo modern palette combines 6 color codes:

HEX: #3b6bd1, RGB: (59, 107, 209); HEX: #acc4ed, RGB: (172, 196, 237); HEX: #1e3255, RGB: (30, 50, 85)

HEX: #5574b5, RGB: (85, 116, 181); HEX: #bec9dd, RGB: (190, 201, 221); HEX: #1c243c, RGB: (28, 36, 60)

Simplified version of palette colors

Shade of royalblue, Tint of lightsteelblue, Tint of midnightblue, Tint of royalblue, Tint of lightsteelblue, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Branding design clean logo modern palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3b6bd1	#3b6bd1	RGB(59, 107, 209)	—	—
#acc4ed	#acc4ed	RGB(172, 196, 237)	—	—
#1e3255	#1e3255	RGB(30, 50, 85)	—	—
#5574b5	#5574b5	RGB(85, 116, 181)	—	—
#bec9dd	#bec9dd	RGB(190, 201, 221)	—	—
#1c243c	#1c243c	RGB(28, 36, 60)	—	—

3 color pairs have low contrast and need improvement which may impact readability.