Logo branding design web palette

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Created at 01/19/2021 09:40

The palette consists of Light, Semi dark colors. Accent colors #04d495 and #fabbdc. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #655647 (darkest) to #FABBDC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04D495, #106A56, #655647, #69A37F, #AEACC9, #FABBDC

Palette Logo branding design web palette combines 6 color codes:

HEX: #04d495, RGB: (4, 212, 149); HEX: #fabbdc, RGB: (250, 187, 220); HEX: #106a56, RGB: (16, 106, 86)

HEX: #69a37f, RGB: (105, 163, 127); HEX: #aeacc9, RGB: (174, 172, 201); HEX: #655647, RGB: (101, 86, 71)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Pink, Shade of Teal, Tint of Medium Sea Green, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo branding design web palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04d495	#04d495	RGB(4, 212, 149)	—	—
#fabbdc	#fabbdc	RGB(250, 187, 220)	—	—
#106a56	#106a56	RGB(16, 106, 86)	—	—
#69a37f	#69a37f	RGB(105, 163, 127)	—	—
#aeacc9	#aeacc9	RGB(174, 172, 201)	—	—
#655647	#655647	RGB(101, 86, 71)	—	—

7 color pairs have low contrast and need improvement which may impact readability.