Logo mark icon identity palette

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Created at 11/05/2019 07:07

The palette consists of Light, Dark, Semi dark colors. Accent colors #810221 and #3e4557. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #810221 (darkest) to #C1B3BD (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3E4557, #810221, #A66D53, #C1B3BD, #FB3F6C, #FC745C

Palette Logo mark icon identity palette combines 6 color codes:

HEX: #fb3f6c, RGB: (251, 63, 108); HEX: #fc745c, RGB: (252, 116, 92); HEX: #810221, RGB: (129, 2, 33)

HEX: #a66d53, RGB: (166, 109, 83); HEX: #c1b3bd, RGB: (193, 179, 189); HEX: #3e4557, RGB: (62, 69, 87)

Simplified version of palette colors

Shade of Indian Red, Tint of Tomato, Tint of Maroon, Tint of Sienna, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo mark icon identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb3f6c	#fb3f6c	RGB(251, 63, 108)	—	—
#fc745c	#fc745c	RGB(252, 116, 92)	—	—
#810221	#810221	RGB(129, 2, 33)	—	—
#a66d53	#a66d53	RGB(166, 109, 83)	—	—
#c1b3bd	#c1b3bd	RGB(193, 179, 189)	—	—
#3e4557	#3e4557	RGB(62, 69, 87)	—	—

6 color pairs have low contrast and need improvement which may impact readability.