Instagram branding and identity banner

0.31k

Created at 01/19/2021 13:45

The palette consists of Light, Semi dark, Dark colors. Accent colors #eb256d and #145c9d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C243C (darkest) to #B4D4D4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #145C9D, #2C243C, #7565A0, #B4D4D4, #D29DF4, #EB256D

Palette Instagram branding and identity banner combines 6 color codes:

HEX: #eb256d, RGB: (235, 37, 109); HEX: #d29df4, RGB: (210, 157, 244); HEX: #145c9d, RGB: (20, 92, 157)

HEX: #7565a0, RGB: (117, 101, 160); HEX: #b4d4d4, RGB: (180, 212, 212); HEX: #2c243c, RGB: (44, 36, 60)

Simplified version of palette colors

Shade of Deep Pink, Shade of Plum, Shade of Royal Blue, Tint of Slate Blue, Shade of Powder Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Instagram branding and identity banner color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eb256d	#eb256d	RGB(235, 37, 109)	—	—
#d29df4	#d29df4	RGB(210, 157, 244)	—	—
#145c9d	#145c9d	RGB(20, 92, 157)	—	—
#7565a0	#7565a0	RGB(117, 101, 160)	—	—
#b4d4d4	#b4d4d4	RGB(180, 212, 212)	—	—
#2c243c	#2c243c	RGB(44, 36, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.