Branding graphics identity apparel

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Created at 01/20/2021 14:37

The palette consists of Light, Semi dark colors. Accent colors #df5d39 and #1f90a8. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #365351 (darkest) to #D9C1A7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1F90A8, #365351, #986C5C, #D9C1A7, #DF5D39, #EBAF8E

Palette Branding graphics identity apparel combines 6 color codes:

HEX: #df5d39, RGB: (223, 93, 57); HEX: #ebaf8e, RGB: (235, 175, 142); HEX: #1f90a8, RGB: (31, 144, 168)

HEX: #986c5c, RGB: (152, 108, 92); HEX: #d9c1a7, RGB: (217, 193, 167); HEX: #365351, RGB: (54, 83, 81)

Simplified version of palette colors

Shade of Tomato, Tint of Light Salmon, Shade of Cadet Blue, Tint of Sienna, Tint of Tan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding graphics identity apparel color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#df5d39	#df5d39	RGB(223, 93, 57)	—	—
#ebaf8e	#ebaf8e	RGB(235, 175, 142)	—	—
#1f90a8	#1f90a8	RGB(31, 144, 168)	—	—
#986c5c	#986c5c	RGB(152, 108, 92)	—	—
#d9c1a7	#d9c1a7	RGB(217, 193, 167)	—	—
#365351	#365351	RGB(54, 83, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.