Branding 2018 color tutorial hex colors

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Created at 01/21/2021 23:53

The palette consists of Semi dark, Light, Dark colors. Accent colors #a572f8 and #140976. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140976 (darkest) to #A572F8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 26°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #140976, #5F4979, #8E44DA, #919194, #9C7ABA, #A572F8

Palette Branding 2018 color tutorial hex colors combines 6 color codes:

HEX: #8e44da, RGB: (142, 68, 218); HEX: #a572f8, RGB: (165, 114, 248); HEX: #140976, RGB: (20, 9, 118)

HEX: #9c7aba, RGB: (156, 122, 186); HEX: #919194, RGB: (145, 145, 148); HEX: #5f4979, RGB: (95, 73, 121)

Simplified version of palette colors

Tint of Dark Orchid, Tint of Medium Purple, Tint of Navy, Tint of Medium Purple, Tint of Grey, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding 2018 color tutorial hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8e44da	#8e44da	RGB(142, 68, 218)	—	—
#a572f8	#a572f8	RGB(165, 114, 248)	—	—
#140976	#140976	RGB(20, 9, 118)	—	—
#9c7aba	#9c7aba	RGB(156, 122, 186)	—	—
#919194	#919194	RGB(145, 145, 148)	—	—
#5f4979	#5f4979	RGB(95, 73, 121)	—	—

7 color pairs have low contrast and need improvement which may impact readability.