Swag logo branding design palette

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Created at 01/23/2021 00:42

The palette consists of Light, Semi dark colors. Accent colors #bc7c24 and #333e52. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #333E52 (darkest) to #E7BC92 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #333E52, #AA896A, #BC7C24, #C8B398, #D38334, #E7BC92

Palette Swag logo branding design palette combines 6 color codes:

HEX: #d38334, RGB: (211, 131, 52); HEX: #e7bc92, RGB: (231, 188, 146); HEX: #bc7c24, RGB: (188, 124, 36)

HEX: #aa896a, RGB: (170, 137, 106); HEX: #c8b398, RGB: (200, 179, 152); HEX: #333e52, RGB: (51, 62, 82)

Simplified version of palette colors

Shade of Peru, Tint of Burlywood, Shade of Peru, Shade of Peru, Shade of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Swag logo branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d38334	#d38334	RGB(211, 131, 52)	—	—
#e7bc92	#e7bc92	RGB(231, 188, 146)	—	—
#bc7c24	#bc7c24	RGB(188, 124, 36)	—	—
#aa896a	#aa896a	RGB(170, 137, 106)	—	—
#c8b398	#c8b398	RGB(200, 179, 152)	—	—
#333e52	#333e52	RGB(51, 62, 82)	—	—

10 color pairs have low contrast and need improvement which may impact readability.