Identity app icon branding illustration colours

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Created at 01/23/2021 11:45

The palette consists of Dark, Light colors. Accent colors #7d07f2 and #4c0494. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3C242C (darkest) to #F4EEF7 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 74°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3C0484, #3C242C, #4C0494, #7D07F2, #F4EEF7, #FB8CB4

Palette Identity app icon branding illustration colours combines 6 color codes:

HEX: #7d07f2, RGB: (125, 7, 242); HEX: #fb8cb4, RGB: (251, 140, 180); HEX: #3c0484, RGB: (60, 4, 132)

HEX: #4c0494, RGB: (76, 4, 148); HEX: #f4eef7, RGB: (244, 238, 247); HEX: #3c242c, RGB: (60, 36, 44)

Simplified version of palette colors

Shade of Blue Violet, Tint of Hot Pink, Shade of Indigo, Tint of Indigo, Shade of Lavender Blush, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity app icon branding illustration colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7d07f2	#7d07f2	RGB(125, 7, 242)	—	—
#fb8cb4	#fb8cb4	RGB(251, 140, 180)	—	—
#3c0484	#3c0484	RGB(60, 4, 132)	—	—
#4c0494	#4c0494	RGB(76, 4, 148)	—	—
#f4eef7	#f4eef7	RGB(244, 238, 247)	—	—
#3c242c	#3c242c	RGB(60, 36, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.