Branding visual identity creative logo colours

0.25k

Created at 11/05/2019 18:37

The palette consists of Light, Semi dark colors. Accent colors #fc96f4 and #b4ccc9. Palette has Cool colors temperature.

By lightness, this palette runs from #7F197A (darkest) to #B4CCC9 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 132° of the color wheel.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #7F197A, #B060B3, #B4CCC9, #BA26B4, #CC31C2, #FC96F4

Palette Branding visual identity creative logo colours combines 6 color codes:

HEX: #cc31c2, RGB: (204, 49, 194); HEX: #fc96f4, RGB: (252, 150, 244); HEX: #ba26b4, RGB: (186, 38, 180)

HEX: #b060b3, RGB: (176, 96, 179); HEX: #b4ccc9, RGB: (180, 204, 201); HEX: #7f197a, RGB: (127, 25, 122)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Violet, Tint of Dark Orchid, Shade of Medium Orchid, Shade of Powder Blue, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Branding visual identity creative logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc31c2	#cc31c2	RGB(204, 49, 194)	—	—
#fc96f4	#fc96f4	RGB(252, 150, 244)	—	—
#ba26b4	#ba26b4	RGB(186, 38, 180)	—	—
#b060b3	#b060b3	RGB(176, 96, 179)	—	—
#b4ccc9	#b4ccc9	RGB(180, 204, 201)	—	—
#7f197a	#7f197a	RGB(127, 25, 122)	—	—

5 color pairs have low contrast and need improvement which may impact readability.