Packaging branding type design

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Created at 01/25/2021 10:23

The palette consists of Light, Semi dark colors. Accent colors #e77709 and #32365c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #32365C (darkest) to #F4AC53 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 60% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #32365C, #7C280E, #9F554E, #D1A8A3, #E77709, #F4AC53

Palette Packaging branding type design combines 6 color codes:

HEX: #e77709, RGB: (231, 119, 9); HEX: #f4ac53, RGB: (244, 172, 83); HEX: #7c280e, RGB: (124, 40, 14)

HEX: #9f554e, RGB: (159, 85, 78); HEX: #d1a8a3, RGB: (209, 168, 163); HEX: #32365c, RGB: (50, 54, 92)

Simplified version of palette colors

Shade of darkorange, Tint of sandybrown, Tint of Maroon, Shade of indianred, Tint of rosybrown, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Packaging branding type design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e77709	#e77709	RGB(231, 119, 9)	—	—
#f4ac53	#f4ac53	RGB(244, 172, 83)	—	—
#7c280e	#7c280e	RGB(124, 40, 14)	—	—
#9f554e	#9f554e	RGB(159, 85, 78)	—	—
#d1a8a3	#d1a8a3	RGB(209, 168, 163)	—	—
#32365c	#32365c	RGB(50, 54, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.