Zz logo concept design guidelines colours

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Created at 01/25/2021 12:48

The palette consists of Semi dark, Light, Dark colors. Accent colors #c4343c and #04140c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #04140C (darkest) to #E49CA4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #04140C, #3B3434, #782025, #C4343C, #C6A4AC, #E49CA4

Palette Zz logo concept design guidelines colours combines 6 color codes:

HEX: #c4343c, RGB: (196, 52, 60); HEX: #e49ca4, RGB: (228, 156, 164); HEX: #04140c, RGB: (4, 20, 12)

HEX: #782025, RGB: (120, 32, 37); HEX: #c6a4ac, RGB: (198, 164, 172); HEX: #3b3434, RGB: (59, 52, 52)

Simplified version of palette colors

Tint of Crimson, Shade of Light Pink, Tint of Black, Tint of Maroon, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Zz logo concept design guidelines colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c4343c	#c4343c	RGB(196, 52, 60)	—	—
#e49ca4	#e49ca4	RGB(228, 156, 164)	—	—
#04140c	#04140c	RGB(4, 20, 12)	—	—
#782025	#782025	RGB(120, 32, 37)	—	—
#c6a4ac	#c6a4ac	RGB(198, 164, 172)	—	—
#3b3434	#3b3434	RGB(59, 52, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.