Branding icon minimal logo colours

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Created at 01/25/2021 14:13

The palette consists of Light, Dark, Semi dark colors. Accent colors #b888fa and #410692. Palette has Cool colors temperature.

By lightness, this palette runs from #370A7A (darkest) to #B888FA (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #370A7A, #410692, #43335B, #7B5BA3, #9454F1, #B888FA

Palette Branding icon minimal logo colours combines 6 color codes:

HEX: #9454f1, RGB: (148, 84, 241); HEX: #b888fa, RGB: (184, 136, 250); HEX: #370a7a, RGB: (55, 10, 122)

HEX: #7b5ba3, RGB: (123, 91, 163); HEX: #410692, RGB: (65, 6, 146); HEX: #43335b, RGB: (67, 51, 91)

Simplified version of palette colors

Shade of Medium Slate Blue, Tint of Medium Purple, Shade of Indigo, Tint of Slate Blue, Tint of Indigo, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding icon minimal logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9454f1	#9454f1	RGB(148, 84, 241)	—	—
#b888fa	#b888fa	RGB(184, 136, 250)	—	—
#370a7a	#370a7a	RGB(55, 10, 122)	—	—
#7b5ba3	#7b5ba3	RGB(123, 91, 163)	—	—
#410692	#410692	RGB(65, 6, 146)	—	—
#43335b	#43335b	RGB(67, 51, 91)	—	—

5 color pairs have low contrast and need improvement which may impact readability.