Brandidentity design branding smo palette

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Created at 01/25/2021 14:53

The palette consists of Semi dark, Light, Dark colors. Accent colors #ace9e9 and #0c0c04. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #ACE9E9 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C0C04, #38434D, #44768E, #64979D, #ACE9E9, #D4C7AF

Palette Brandidentity design branding smo palette combines 6 color codes:

HEX: #44768e, RGB: (68, 118, 142); HEX: #ace9e9, RGB: (172, 233, 233); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #64979d, RGB: (100, 151, 157); HEX: #d4c7af, RGB: (212, 199, 175); HEX: #38434d, RGB: (56, 67, 77)

Simplified version of palette colors

Shade of Steel Blue, Shade of Pale Turquoise, Tint of Black, Shade of Cadet Blue, Shade of Wheat, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brandidentity design branding smo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#44768e	#44768e	RGB(68, 118, 142)	—	—
#ace9e9	#ace9e9	RGB(172, 233, 233)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#64979d	#64979d	RGB(100, 151, 157)	—	—
#d4c7af	#d4c7af	RGB(212, 199, 175)	—	—
#38434d	#38434d	RGB(56, 67, 77)	—	—

4 color pairs have low contrast and need improvement which may impact readability.