Design identity logo illustration

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Created at 11/05/2019 19:10

The palette consists of Light, Semi dark colors. Accent colors #0794f3 and #7ec8fb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #344E58 (darkest) to #7EC8FB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0794F3, #2B576F, #344E58, #7EC8FB, #838589, #AAACAC

Palette Design identity logo illustration combines 6 color codes:

HEX: #0794f3, RGB: (7, 148, 243); HEX: #7ec8fb, RGB: (126, 200, 251); HEX: #2b576f, RGB: (43, 87, 111)

HEX: #838589, RGB: (131, 133, 137); HEX: #aaacac, RGB: (170, 172, 172); HEX: #344e58, RGB: (52, 78, 88)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Sky Blue, Tint of Dark Slate Gray, Tint of Grey, Tint of Dark Gray, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design identity logo illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0794f3	#0794f3	RGB(7, 148, 243)	—	—
#7ec8fb	#7ec8fb	RGB(126, 200, 251)	—	—
#2b576f	#2b576f	RGB(43, 87, 111)	—	—
#838589	#838589	RGB(131, 133, 137)	—	—
#aaacac	#aaacac	RGB(170, 172, 172)	—	—
#344e58	#344e58	RGB(52, 78, 88)	—	—

6 color pairs have low contrast and need improvement which may impact readability.