Planning business illustrator marketing

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Created at 01/26/2021 15:46

The palette consists of Light, Dark, Semi dark colors. Accent colors #348cf4 and #a38ef7. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #142C84 (darkest) to #C0C6E2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 100°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #142C84, #348CF4, #3C444C, #68B290, #A38EF7, #C0C6E2

Palette Planning business illustrator marketing combines 6 color codes:

HEX: #348cf4, RGB: (52, 140, 244); HEX: #a38ef7, RGB: (163, 142, 247); HEX: #142c84, RGB: (20, 44, 132)

HEX: #68b290, RGB: (104, 178, 144); HEX: #c0c6e2, RGB: (192, 198, 226); HEX: #3c444c, RGB: (60, 68, 76)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Medium Purple, Tint of Midnight Blue, Shade of Dark Sea Green, Tint of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Planning business illustrator marketing color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#348cf4	#348cf4	RGB(52, 140, 244)	—	—
#a38ef7	#a38ef7	RGB(163, 142, 247)	—	—
#142c84	#142c84	RGB(20, 44, 132)	—	—
#68b290	#68b290	RGB(104, 178, 144)	—	—
#c0c6e2	#c0c6e2	RGB(192, 198, 226)	—	—
#3c444c	#3c444c	RGB(60, 68, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.