Simple logo branding business colors

The palette consists of Light colors. Accent colors #5096ec and #b6ab9f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #31446B (darkest) to #9AC8EC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C3A96, #31446B, #5096EC, #547597, #9AC8EC, #B6AB9F

Palette Simple logo branding business colors has combination of 6 codes colors:

HEX: #5096ec, RGB: (80, 150, 236); HEX: #9ac8ec, RGB: (154, 200, 236); HEX: #1c3a96, RGB: (28, 58, 150)

HEX: #547597, RGB: (84, 117, 151); HEX: #b6ab9f, RGB: (182, 171, 159); HEX: #31446b, RGB: (49, 68, 107)

Simplified version of palette colors

Shade of dodgerblue, Shade of lightskyblue, Tint of darkslateblue, Tint of steelblue, Shade of darkgrey, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Simple logo branding business colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5096ec	#5096ec	RGB(80, 150, 236)	—	—
#9ac8ec	#9ac8ec	RGB(154, 200, 236)	—	—
#1c3a96	#1c3a96	RGB(28, 58, 150)	—	—
#547597	#547597	RGB(84, 117, 151)	—	—
#b6ab9f	#b6ab9f	RGB(182, 171, 159)	—	—
#31446b	#31446b	RGB(49, 68, 107)	—	—

5 color pairs have low contrast and need improvement which may impact readability.