Visual identity plants organic branding hex colors

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Created at 01/29/2021 10:01

The palette consists of Light, Semi dark, Dark colors. Accent colors #3cb44c and #94dc94. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #242C2C (darkest) to #94DC94 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 37% across the palette.

The hues stay in one region of the color wheel, spanning about 101°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #242C2C, #266043, #3CB44C, #516CA8, #94DC94, #A1B7CE

Palette Visual identity plants organic branding hex colors combines 6 color codes:

HEX: #3cb44c, RGB: (60, 180, 76); HEX: #94dc94, RGB: (148, 220, 148); HEX: #266043, RGB: (38, 96, 67)

HEX: #516ca8, RGB: (81, 108, 168); HEX: #a1b7ce, RGB: (161, 183, 206); HEX: #242c2c, RGB: (36, 44, 44)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Light Green, Tint of Dark Green, Tint of Royal Blue, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Visual identity plants organic branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3cb44c	#3cb44c	RGB(60, 180, 76)	—	—
#94dc94	#94dc94	RGB(148, 220, 148)	—	—
#266043	#266043	RGB(38, 96, 67)	—	—
#516ca8	#516ca8	RGB(81, 108, 168)	—	—
#a1b7ce	#a1b7ce	RGB(161, 183, 206)	—	—
#242c2c	#242c2c	RGB(36, 44, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.