Proposal concept graphic design branding hex colors

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Created at 11/05/2019 21:58

The palette consists of Semi dark, Light, Dark colors. Accent colors #411187 and #411187. Palette has Cool colors temperature.

By lightness, this palette runs from #390F75 (darkest) to #B490E8 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #390F75, #411187, #431A7E, #7C34E4, #B490E8

Palette Proposal concept graphic design branding hex colors combines 6 color codes:

HEX: #7c34e4, RGB: (124, 52, 228); HEX: #b490e8, RGB: (180, 144, 232); HEX: #390f75, RGB: (57, 15, 117)

HEX: #411187, RGB: (65, 17, 135); HEX: #431a7e, RGB: (67, 26, 126); HEX: #411187, RGB: (65, 17, 135)

Simplified version of palette colors

Tint of Blue Violet, Tint of Medium Purple, Tint of Indigo, Tint of Indigo, Tint of Indigo, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Proposal concept graphic design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c34e4	#7c34e4	RGB(124, 52, 228)	—	—
#b490e8	#b490e8	RGB(180, 144, 232)	—	—
#390f75	#390f75	RGB(57, 15, 117)	—	—
#411187	#411187	RGB(65, 17, 135)	—	—
#431a7e	#431a7e	RGB(67, 26, 126)	—	—
#411187	#411187	RGB(65, 17, 135)	—	—

6 color pairs have low contrast and need improvement which may impact readability.