Designer branding design illustration brand identity colors

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Created at 01/30/2021 11:26

The palette consists of Semi dark, Light, Dark colors. Accent colors #cf0f7b and #8c046e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #8C046E (darkest) to #C79EC2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 112°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #744C8C, #8C046E, #A0588E, #C79EC2, #CF0F7B, #D0955C

Palette Designer branding design illustration brand identity colors combines 6 color codes:

HEX: #cf0f7b, RGB: (207, 15, 123); HEX: #d0955c, RGB: (208, 149, 92); HEX: #8c046e, RGB: (140, 4, 110)

HEX: #a0588e, RGB: (160, 88, 142); HEX: #c79ec2, RGB: (199, 158, 194); HEX: #744c8c, RGB: (116, 76, 140)

Simplified version of palette colors

Shade of Medium Violet Red, Tint of Peru, Tint of Purple, Tint of Medium Violet Red, Shade of Plum, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Designer branding design illustration brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cf0f7b	#cf0f7b	RGB(207, 15, 123)	—	—
#d0955c	#d0955c	RGB(208, 149, 92)	—	—
#8c046e	#8c046e	RGB(140, 4, 110)	—	—
#a0588e	#a0588e	RGB(160, 88, 142)	—	—
#c79ec2	#c79ec2	RGB(199, 158, 194)	—	—
#744c8c	#744c8c	RGB(116, 76, 140)	—	—

8 color pairs have low contrast and need improvement which may impact readability.