Branding ui transaction login colors palette

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Created at 02/04/2021 17:26

The palette consists of Light, Semi dark, Dark colors. Accent colors #3c83fb and #ccb49f. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #141B23 (darkest) to #A1C3F7 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #141B23, #203E6E, #3C83FB, #5074B1, #A1C3F7, #CCB49F

Palette Branding ui transaction login colors palette combines 6 color codes:

HEX: #3c83fb, RGB: (60, 131, 251); HEX: #a1c3f7, RGB: (161, 195, 247); HEX: #203e6e, RGB: (32, 62, 110)

HEX: #5074b1, RGB: (80, 116, 177); HEX: #ccb49f, RGB: (204, 180, 159); HEX: #141b23, RGB: (20, 27, 35)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Steel Blue, Tint of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding ui transaction login colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c83fb	#3c83fb	RGB(60, 131, 251)	—	—
#a1c3f7	#a1c3f7	RGB(161, 195, 247)	—	—
#203e6e	#203e6e	RGB(32, 62, 110)	—	—
#5074b1	#5074b1	RGB(80, 116, 177)	—	—
#ccb49f	#ccb49f	RGB(204, 180, 159)	—	—
#141b23	#141b23	RGB(20, 27, 35)	—	—

4 color pairs have low contrast and need improvement which may impact readability.