Icon growcase logo brand identity

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Created at 11/06/2019 07:17

The palette consists of Light, Semi dark colors. Accent colors #f28c2c and #0c938c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #403751 (darkest) to #E6E4A1 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C938C, #403751, #54928C, #B5C9A4, #E6E4A1, #F28C2C

Palette Icon growcase logo brand identity combines 6 color codes:

HEX: #f28c2c, RGB: (242, 140, 44); HEX: #e6e4a1, RGB: (230, 228, 161); HEX: #0c938c, RGB: (12, 147, 140)

HEX: #54928c, RGB: (84, 146, 140); HEX: #b5c9a4, RGB: (181, 201, 164); HEX: #403751, RGB: (64, 55, 81)

Simplified version of palette colors

Tint of Dark Orange, Shade of Pale Goldenrod, Tint of Dark Cyan, Shade of Cadet Blue, Tint of Dark Sea Green, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Icon growcase logo brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f28c2c	#f28c2c	RGB(242, 140, 44)	—	—
#e6e4a1	#e6e4a1	RGB(230, 228, 161)	—	—
#0c938c	#0c938c	RGB(12, 147, 140)	—	—
#54928c	#54928c	RGB(84, 146, 140)	—	—
#b5c9a4	#b5c9a4	RGB(181, 201, 164)	—	—
#403751	#403751	RGB(64, 55, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.