Corporate branding design food label palette

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Created at 02/14/2021 10:47

The palette consists of Light, Semi dark colors. Accent colors #94642c and #78818e. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3B3C38 (darkest) to #D4C9AA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3B3C38, #78818E, #94642C, #B49950, #BBA46B, #D4C9AA

Palette Corporate branding design food label palette combines 6 color codes:

HEX: #b49950, RGB: (180, 153, 80); HEX: #bba46b, RGB: (187, 164, 107); HEX: #94642c, RGB: (148, 100, 44)

HEX: #78818e, RGB: (120, 129, 142); HEX: #d4c9aa, RGB: (212, 201, 170); HEX: #3b3c38, RGB: (59, 60, 56)

Simplified version of palette colors

Tint of Dark Goldenrod, Shade of Dark Khaki, Tint of Sienna, Tint of Slate Gray, Shade of Wheat, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Corporate branding design food label palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b49950	#b49950	RGB(180, 153, 80)	—	—
#bba46b	#bba46b	RGB(187, 164, 107)	—	—
#94642c	#94642c	RGB(148, 100, 44)	—	—
#78818e	#78818e	RGB(120, 129, 142)	—	—
#d4c9aa	#d4c9aa	RGB(212, 201, 170)	—	—
#3b3c38	#3b3c38	RGB(59, 60, 56)	—	Zeus

7 color pairs have low contrast and need improvement which may impact readability.