Bird brand identity logotype modern colors palette

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Created at 02/14/2021 10:49

The palette consists of Light, Semi dark, Dark colors. Accent colors #029196 and #028a96. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0A0E14 (darkest) to #2CF4FC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 89°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #028A96, #029196, #0A0E14, #135B1B, #2CF4FC, #33EBFB

Palette Bird brand identity logotype modern colors palette combines 6 color codes:

HEX: #2cf4fc, RGB: (44, 244, 252); HEX: #33ebfb, RGB: (51, 235, 251); HEX: #135b1b, RGB: (19, 91, 27)

HEX: #029196, RGB: (2, 145, 150); HEX: #028a96, RGB: (2, 138, 150); HEX: #0a0e14, RGB: (10, 14, 20)

Simplified version of palette colors

Tint of cyan, Tint of cyan, Tint of darkgreen, Tint of darkcyan, Tint of darkcyan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Bird brand identity logotype modern colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2cf4fc	#2cf4fc	RGB(44, 244, 252)	—	—
#33ebfb	#33ebfb	RGB(51, 235, 251)	—	—
#135b1b	#135b1b	RGB(19, 91, 27)	—	—
#029196	#029196	RGB(2, 145, 150)	—	—
#028a96	#028a96	RGB(2, 138, 150)	—	—
#0a0e14	#0a0e14	RGB(10, 14, 20)	—	—

3 color pairs have low contrast and need improvement which may impact readability.