Type packaging logo branding

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Created at 02/14/2021 12:04

The palette consists of Light, Semi dark colors. Accent colors #eca454 and #3a4067. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3A4067 (darkest) to #AABBCC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3A4067, #7A2D12, #A7736D, #AABBCC, #DD7C20, #ECA454

Palette Type packaging logo branding combines 6 color codes:

HEX: #dd7c20, RGB: (221, 124, 32); HEX: #eca454, RGB: (236, 164, 84); HEX: #7a2d12, RGB: (122, 45, 18)

HEX: #a7736d, RGB: (167, 115, 109); HEX: #aabbcc, RGB: (170, 187, 204); HEX: #3a4067, RGB: (58, 64, 103)

Simplified version of palette colors

Shade of Peru, Shade of Sandy Brown, Tint of Maroon, Shade of Rosy Brown, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Type packaging logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dd7c20	#dd7c20	RGB(221, 124, 32)	—	—
#eca454	#eca454	RGB(236, 164, 84)	—	—
#7a2d12	#7a2d12	RGB(122, 45, 18)	—	—
#a7736d	#a7736d	RGB(167, 115, 109)	—	—
#aabbcc	#aabbcc	RGB(170, 187, 204)	—	Wood Pigeon
#3a4067	#3a4067	RGB(58, 64, 103)	—	—

6 color pairs have low contrast and need improvement which may impact readability.