Design web promotional branding

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Created at 11/06/2019 21:49

The palette consists of Semi dark, Light, Dark colors. Accent colors #2b70cf and #7981e4. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3A2464 (darkest) to #B097CD (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 47% across the palette.

The hues stay in one region of the color wheel, spanning about 108°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2B70CF, #3A2464, #533677, #7981E4, #9F5985, #B097CD

Palette Design web promotional branding combines 6 color codes:

HEX: #2b70cf, RGB: (43, 112, 207); HEX: #7981e4, RGB: (121, 129, 228); HEX: #3a2464, RGB: (58, 36, 100)

HEX: #9f5985, RGB: (159, 89, 133); HEX: #b097cd, RGB: (176, 151, 205); HEX: #533677, RGB: (83, 54, 119)

Simplified version of palette colors

Shade of Royal Blue, Tint of Medium Slate Blue, Tint of Midnight Blue, Tint of Medium Violet Red, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design web promotional branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2b70cf	#2b70cf	RGB(43, 112, 207)	—	—
#7981e4	#7981e4	RGB(121, 129, 228)	—	—
#3a2464	#3a2464	RGB(58, 36, 100)	—	—
#9f5985	#9f5985	RGB(159, 89, 133)	—	—
#b097cd	#b097cd	RGB(176, 151, 205)	—	—
#533677	#533677	RGB(83, 54, 119)	—	—

9 color pairs have low contrast and need improvement which may impact readability.