Sweet identity ice cream branding

0.23k

Created at 11/06/2019 23:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #e4c47c and #82569f. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #651F54 (darkest) to #E4C47C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 125° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #444444, #651F54, #82569F, #BCB5B8, #C43EA3, #E4C47C

Palette Sweet identity ice cream branding combines 6 color codes:

HEX: #c43ea3, RGB: (196, 62, 163); HEX: #e4c47c, RGB: (228, 196, 124); HEX: #651f54, RGB: (101, 31, 84)

HEX: #82569f, RGB: (130, 86, 159); HEX: #bcb5b8, RGB: (188, 181, 184); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Burlywood, Tint of Purple, Tint of Dark Orchid, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Sweet identity ice cream branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c43ea3	#c43ea3	RGB(196, 62, 163)	—	—
#e4c47c	#e4c47c	RGB(228, 196, 124)	—	—
#651f54	#651f54	RGB(101, 31, 84)	—	—
#82569f	#82569f	RGB(130, 86, 159)	—	—
#bcb5b8	#bcb5b8	RGB(188, 181, 184)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

4 color pairs have low contrast and need improvement which may impact readability.