Custom logo graphic design brand identity digital marketing colours

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Created at 11/07/2019 00:12

The palette consists of Semi dark, Light, Dark colors. Accent colors #102b74 and #7c7c7c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #102B74 (darkest) to #BFCAE0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #102B74, #3564E3, #424244, #6C8CE1, #7C7C7C, #BFCAE0

Palette Custom logo graphic design brand identity digital marketing colours combines 6 color codes:

HEX: #3564e3, RGB: (53, 100, 227); HEX: #6c8ce1, RGB: (108, 140, 225); HEX: #102b74, RGB: (16, 43, 116)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #bfcae0, RGB: (191, 202, 224); HEX: #424244, RGB: (66, 66, 68)

Simplified version of palette colors

Shade of Royal Blue, Shade of Cornflower Blue, Tint of Midnight Blue, Shade of Grey, Tint of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Custom logo graphic design brand identity digital marketing colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3564e3	#3564e3	RGB(53, 100, 227)	—	—
#6c8ce1	#6c8ce1	RGB(108, 140, 225)	—	—
#102b74	#102b74	RGB(16, 43, 116)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#bfcae0	#bfcae0	RGB(191, 202, 224)	—	—
#424244	#424244	RGB(66, 66, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.