Type branding logo wordmark colours

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Created at 11/07/2019 00:36

The palette consists of Light, Semi dark, Dark colors. Accent colors #e69406 and #0564a3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #24343C (darkest) to #E7C386 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0564A3, #24343C, #5A94B7, #96B6C8, #E69406, #E7C386

Palette Type branding logo wordmark colours combines 6 color codes:

HEX: #e69406, RGB: (230, 148, 6); HEX: #e7c386, RGB: (231, 195, 134); HEX: #0564a3, RGB: (5, 100, 163)

HEX: #5a94b7, RGB: (90, 148, 183); HEX: #96b6c8, RGB: (150, 182, 200); HEX: #24343c, RGB: (36, 52, 60)

Simplified version of palette colors

Shade of Orange, Tint of Burlywood, Shade of Steel Blue, Tint of Steel Blue, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Type branding logo wordmark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e69406	#e69406	RGB(230, 148, 6)	—	—
#e7c386	#e7c386	RGB(231, 195, 134)	—	—
#0564a3	#0564a3	RGB(5, 100, 163)	—	—
#5a94b7	#5a94b7	RGB(90, 148, 183)	—	—
#96b6c8	#96b6c8	RGB(150, 182, 200)	—	—
#24343c	#24343c	RGB(36, 52, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.