Branding brand identity icon palette

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Created at 11/07/2019 01:11

The palette consists of Light, Semi dark colors. Accent colors #f96840 and #168548. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #346464 (darkest) to #F6A484 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 59% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #168548, #346464, #5CAC7C, #B8A1D3, #F6A484, #F96840

Palette Branding brand identity icon palette combines 6 color codes:

HEX: #f96840, RGB: (249, 104, 64); HEX: #f6a484, RGB: (246, 164, 132); HEX: #168548, RGB: (22, 133, 72)

HEX: #5cac7c, RGB: (92, 172, 124); HEX: #b8a1d3, RGB: (184, 161, 211); HEX: #346464, RGB: (52, 100, 100)

Simplified version of palette colors

Tint of Tomato, Tint of Light Salmon, Shade of Sea Green, Tint of Medium Sea Green, Shade of Plum, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding brand identity icon palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f96840	#f96840	RGB(249, 104, 64)	—	—
#f6a484	#f6a484	RGB(246, 164, 132)	—	—
#168548	#168548	RGB(22, 133, 72)	—	—
#5cac7c	#5cac7c	RGB(92, 172, 124)	—	—
#b8a1d3	#b8a1d3	RGB(184, 161, 211)	—	—
#346464	#346464	RGB(52, 100, 100)	—	—

9 color pairs have low contrast and need improvement which may impact readability.