Created at 02/26/2021 14:33

Branding packaging custom marketing palette

The palette consists of Light, Semi dark colors. Accent colors #e68c40 and #14348c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5A343E (darkest) to #E6DC94 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #14348C, #57609D, #5A343E, #C2A897, #E68C40, #E6DC94

Palette Branding packaging custom marketing palette has combination of 6 codes colors:

HEX: #e68c40, RGB: (230, 140, 64); HEX: #e6dc94, RGB: (230, 220, 148); HEX: #14348c, RGB: (20, 52, 140)

HEX: #57609d, RGB: (87, 96, 157); HEX: #c2a897, RGB: (194, 168, 151); HEX: #5a343e, RGB: (90, 52, 62)

Simplified version of palette colors

Shade of peru, Tint of Khaki, Tint of darkslateblue, Tint of slateblue, Tint of tan, Tint of brown

Color scheme was created by colorswall

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Colors codes in palette

Branding packaging custom marketing palette color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.