Branding logo modern brand colors palette

0.17k

Created at 03/01/2021 10:45

The palette consists of Light, Semi dark, Dark colors. Accent colors #0bc3cb and #078b91. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C1114 (darkest) to #94E4E7 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 22°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #078B91, #0BC3CB, #0C1114, #0C8384, #1C797C, #94E4E7

Palette Branding logo modern brand colors palette combines 6 color codes:

HEX: #0bc3cb, RGB: (11, 195, 203); HEX: #94e4e7, RGB: (148, 228, 231); HEX: #0c8384, RGB: (12, 131, 132)

HEX: #078b91, RGB: (7, 139, 145); HEX: #1c797c, RGB: (28, 121, 124); HEX: #0c1114, RGB: (12, 17, 20)

Simplified version of palette colors

Shade of Dark Turquoise, Shade of Pale Turquoise, Tint of Teal, Tint of Dark Cyan, Tint of Teal, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo modern brand colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0bc3cb	#0bc3cb	RGB(11, 195, 203)	—	—
#94e4e7	#94e4e7	RGB(148, 228, 231)	—	—
#0c8384	#0c8384	RGB(12, 131, 132)	—	—
#078b91	#078b91	RGB(7, 139, 145)	—	—
#1c797c	#1c797c	RGB(28, 121, 124)	—	—
#0c1114	#0c1114	RGB(12, 17, 20)	—	—

5 color pairs have low contrast and need improvement which may impact readability.