Website ui visual identity system logo hex colors

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Created at 03/02/2021 09:34

The palette consists of Semi dark, Light, Dark colors. Accent colors #55190e and #285654. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #55190E (darkest) to #BAD1D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #285654, #55190E, #74918D, #BAD1D4, #BE5636, #E17554

Palette Website ui visual identity system logo hex colors combines 6 color codes:

HEX: #be5636, RGB: (190, 86, 54); HEX: #e17554, RGB: (225, 117, 84); HEX: #55190e, RGB: (85, 25, 14)

HEX: #74918d, RGB: (116, 145, 141); HEX: #bad1d4, RGB: (186, 209, 212); HEX: #285654, RGB: (40, 86, 84)

Simplified version of palette colors

Tint of Sienna, Shade of Coral, Tint of Maroon, Shade of Cadet Blue, Shade of Light Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Website ui visual identity system logo hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#be5636	#be5636	RGB(190, 86, 54)	—	—
#e17554	#e17554	RGB(225, 117, 84)	—	—
#55190e	#55190e	RGB(85, 25, 14)	—	—
#74918d	#74918d	RGB(116, 145, 141)	—	—
#bad1d4	#bad1d4	RGB(186, 209, 212)	—	—
#285654	#285654	RGB(40, 86, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.