Mug design branded collateral company branding corporate hex colors

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Created at 03/02/2021 12:41

The palette consists of Semi dark, Light, Dark colors. Accent colors #405fbe and #131c38. Palette has Cool colors temperature.

By lightness, this palette runs from #131C38 (darkest) to #B4BACC (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 35% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #131C38, #34445C, #405FBE, #717E92, #9BABDD, #B4BACC

Palette Mug design branded collateral company branding corporate hex colors combines 6 color codes:

HEX: #405fbe, RGB: (64, 95, 190); HEX: #9babdd, RGB: (155, 171, 221); HEX: #131c38, RGB: (19, 28, 56)

HEX: #717e92, RGB: (113, 126, 146); HEX: #b4bacc, RGB: (180, 186, 204); HEX: #34445c, RGB: (52, 68, 92)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Shade of Midnight Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Mug design branded collateral company branding corporate hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#405fbe	#405fbe	RGB(64, 95, 190)	—	—
#9babdd	#9babdd	RGB(155, 171, 221)	—	—
#131c38	#131c38	RGB(19, 28, 56)	—	—
#717e92	#717e92	RGB(113, 126, 146)	—	—
#b4bacc	#b4bacc	RGB(180, 186, 204)	—	—
#34445c	#34445c	RGB(52, 68, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.