Chocolate packaging branding and identity bold color palette

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Created at 03/03/2021 15:26

The palette consists of Light, Dark colors. Accent colors #f48ed4 and #721232. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #341C2C (darkest) to #F48ED4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 21°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #341C2C, #721232, #B56490, #C6A7B7, #DE306A, #F48ED4

Palette Chocolate packaging branding and identity bold color palette combines 6 color codes:

HEX: #de306a, RGB: (222, 48, 106); HEX: #f48ed4, RGB: (244, 142, 212); HEX: #721232, RGB: (114, 18, 50)

HEX: #b56490, RGB: (181, 100, 144); HEX: #c6a7b7, RGB: (198, 167, 183); HEX: #341c2c, RGB: (52, 28, 44)

Simplified version of palette colors

Tint of Deep Pink, Shade of Plum, Tint of Maroon, Shade of Pale Violet Red, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Chocolate packaging branding and identity bold color palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#de306a	#de306a	RGB(222, 48, 106)	—	—
#f48ed4	#f48ed4	RGB(244, 142, 212)	—	—
#721232	#721232	RGB(114, 18, 50)	—	—
#b56490	#b56490	RGB(181, 100, 144)	—	—
#c6a7b7	#c6a7b7	RGB(198, 167, 183)	—	—
#341c2c	#341c2c	RGB(52, 28, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.