Designer animals logo branding palette

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Created at 11/07/2019 08:56

The palette consists of Light, Semi dark colors. Accent colors #bcbcc4 and #444434. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #3E3E46 (darkest) to #BCBCC4 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #3E3E46, #444434, #777787, #7D7464, #B8B8C0, #BCBCC4

Palette Designer animals logo branding palette combines 6 color codes:

HEX: #777787, RGB: (119, 119, 135); HEX: #b8b8c0, RGB: (184, 184, 192); HEX: #3e3e46, RGB: (62, 62, 70)

HEX: #7d7464, RGB: (125, 116, 100); HEX: #bcbcc4, RGB: (188, 188, 196); HEX: #444434, RGB: (68, 68, 52)

Simplified version of palette colors

Shade of Slate Gray, Shade of Silver, Shade of Dim Gray, Tint of Dim Gray, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Designer animals logo branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#777787	#777787	RGB(119, 119, 135)	—	—
#b8b8c0	#b8b8c0	RGB(184, 184, 192)	—	—
#3e3e46	#3e3e46	RGB(62, 62, 70)	—	—
#7d7464	#7d7464	RGB(125, 116, 100)	—	—
#bcbcc4	#bcbcc4	RGB(188, 188, 196)	—	—
#444434	#444434	RGB(68, 68, 52)	—	—

3 color pairs have low contrast and need improvement which may impact readability.