Icon typography design mcdonald colors palette

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Created at 11/07/2019 19:07

The palette consists of Semi dark, Light, Dark colors. Accent colors #d50b1c and #6891a7. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #660D15 (darkest) to #CBB0C3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #58304F, #660D15, #6891A7, #CBB0C3, #D50B1C, #DE7B85

Palette Icon typography design mcdonald colors palette combines 6 color codes:

HEX: #d50b1c, RGB: (213, 11, 28); HEX: #de7b85, RGB: (222, 123, 133); HEX: #660d15, RGB: (102, 13, 21)

HEX: #6891a7, RGB: (104, 145, 167); HEX: #cbb0c3, RGB: (203, 176, 195); HEX: #58304f, RGB: (88, 48, 79)

Simplified version of palette colors

Shade of Firebrick, Shade of Light Coral, Tint of Maroon, Tint of Light Slate Gray, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Icon typography design mcdonald colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d50b1c	#d50b1c	RGB(213, 11, 28)	—	—
#de7b85	#de7b85	RGB(222, 123, 133)	—	—
#660d15	#660d15	RGB(102, 13, 21)	—	—
#6891a7	#6891a7	RGB(104, 145, 167)	—	—
#cbb0c3	#cbb0c3	RGB(203, 176, 195)	—	—
#58304f	#58304f	RGB(88, 48, 79)	—	—

7 color pairs have low contrast and need improvement which may impact readability.