Identity design work process writing colors

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Created at 11/07/2019 19:25

The palette consists of Light, Semi dark colors. Accent colors #f40437 and #72a2b4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #563D85 (darkest) to #F4698D (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 64% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #563D85, #584CAC, #72A2B4, #D40434, #F40437, #F4698D

Palette Identity design work process writing colors combines 6 color codes:

HEX: #f40437, RGB: (244, 4, 55); HEX: #f4698d, RGB: (244, 105, 141); HEX: #d40434, RGB: (212, 4, 52)

HEX: #584cac, RGB: (88, 76, 172); HEX: #72a2b4, RGB: (114, 162, 180); HEX: #563d85, RGB: (86, 61, 133)

Simplified version of palette colors

Shade of Crimson, Tint of Pale Violet Red, Shade of Crimson, Tint of Dark Slate Blue, Tint of Cadet Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity design work process writing colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f40437	#f40437	RGB(244, 4, 55)	—	—
#f4698d	#f4698d	RGB(244, 105, 141)	—	—
#d40434	#d40434	RGB(212, 4, 52)	—	—
#584cac	#584cac	RGB(88, 76, 172)	—	—
#72a2b4	#72a2b4	RGB(114, 162, 180)	—	—
#563d85	#563d85	RGB(86, 61, 133)	—	—

10 color pairs have low contrast and need improvement which may impact readability.