Identity design work process writing colors

The palette consists of Light, Semi dark colors. Accent colors #f40437 and #72a2b4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #563D85 (darkest) to #F4698D (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #563D85, #584CAC, #72A2B4, #D40434, #F40437, #F4698D

Palette Identity design work process writing colors has combination of 6 codes colors:

HEX: #f40437, RGB: (244, 4, 55); HEX: #f4698d, RGB: (244, 105, 141); HEX: #d40434, RGB: (212, 4, 52)

HEX: #584cac, RGB: (88, 76, 172); HEX: #72a2b4, RGB: (114, 162, 180); HEX: #563d85, RGB: (86, 61, 133)

Simplified version of palette colors

Tint of crimson, Shade of palevioletred, Tint of crimson, Shade of darkslateblue, Shade of cadetblue, Shade of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Identity design work process writing colors color codes HEX, RGB information in table

10 color pairs have low contrast and need improvement which may impact readability.