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Identity design work process writing colors

  • #f40437
  • #f4698d
  • #d40434
  • #584cac
  • #72a2b4
  • #563d85
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Identity design work process writing colors has 6 colors spread across many hues. The lightest color is Pale Violet Red (#F4698D), the darkest Dark Slate Blue (#563D85). Its strongest contrast pair is #563D85 on #72A2B4 (3.1:1, WCAG AA for large text).

Created at 11/07/2019 19:25
bycolorswall
The palette consists of Light, Semi dark colors. Accent colors #f40437 and #72a2b4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #563D85 (darkest) to #F4698D (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 64% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #563D85, #584CAC, #72A2B4, #D40434, #F40437, #F4698D

Palette Identity design work process writing colors combines 6 color codes:
HEX: #f40437, RGB: (244, 4, 55); HEX: #f4698d, RGB: (244, 105, 141); HEX: #d40434, RGB: (212, 4, 52)
HEX: #584cac, RGB: (88, 76, 172); HEX: #72a2b4, RGB: (114, 162, 180); HEX: #563d85, RGB: (86, 61, 133)
Simplified version of palette colors
Shade of Crimson, Tint of Pale Violet Red, Shade of Crimson, Tint of Dark Slate Blue, Tint of Cadet Blue, Tint of Dark Slate Blue
Color scheme was created by colorswall

Color codes in palette

Identity design work process writing colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#f40437#f40437RGB(244, 4, 55)——
#f4698d#f4698dRGB(244, 105, 141)——
#d40434#d40434RGB(212, 4, 52)——
#584cac#584cacRGB(88, 76, 172)——
#72a2b4#72a2b4RGB(114, 162, 180)——
#563d85#563d85RGB(86, 61, 133)——

Color Palette Contrast

10 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#f40437
#f4698d
1.47
#f40437
#d40434
1.27
#f40437
#584cac
1.61
#f40437
#72a2b4
1.53
#f4698d
#d40434
1.87
#f4698d
#72a2b4
1.04

Image palette Identity design work process writing colors png

Identity design work process writing colors: #f40437, #f4698d, #d40434, #584cac, #72a2b4, #563d85
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