Brand identity design logo color branding colors palette

The palette consists of Dark, Light, Semi dark colors. Accent colors #6206ec and #a49c7c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2A0471 (darkest) to #A49C7C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2480F8, #2A0471, #6206EC, #645074, #6C54A4, #A49C7C

Palette Brand identity design logo color branding colors palette has combination of 6 codes colors:

HEX: #6206ec, RGB: (98, 6, 236); HEX: #2480f8, RGB: (36, 128, 248); HEX: #2a0471, RGB: (42, 4, 113)

HEX: #6c54a4, RGB: (108, 84, 164); HEX: #a49c7c, RGB: (164, 156, 124); HEX: #645074, RGB: (100, 80, 116)

Simplified version of palette colors

Shade of Blue, Tint of dodgerblue, Shade of Navy, Tint of slateblue, Tint of tan, Shade of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Brand identity design logo color branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6206ec	#6206ec	RGB(98, 6, 236)	—	—
#2480f8	#2480f8	RGB(36, 128, 248)	—	—
#2a0471	#2a0471	RGB(42, 4, 113)	—	—
#6c54a4	#6c54a4	RGB(108, 84, 164)	—	—
#a49c7c	#a49c7c	RGB(164, 156, 124)	—	—
#645074	#645074	RGB(100, 80, 116)	—	—

6 color pairs have low contrast and need improvement which may impact readability.