Brand identity design logo color branding colors palette

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Created at 03/09/2021 11:31

The palette consists of Dark, Light, Semi dark colors. Accent colors #6206ec and #a49c7c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2A0471 (darkest) to #A49C7C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2480F8, #2A0471, #6206EC, #645074, #6C54A4, #A49C7C

Palette Brand identity design logo color branding colors palette combines 6 color codes:

HEX: #6206ec, RGB: (98, 6, 236); HEX: #2480f8, RGB: (36, 128, 248); HEX: #2a0471, RGB: (42, 4, 113)

HEX: #6c54a4, RGB: (108, 84, 164); HEX: #a49c7c, RGB: (164, 156, 124); HEX: #645074, RGB: (100, 80, 116)

Simplified version of palette colors

Tint of Blue, Shade of Dodger Blue, Tint of Navy, Shade of Slate Blue, Shade of Tan, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity design logo color branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6206ec	#6206ec	RGB(98, 6, 236)	—	—
#2480f8	#2480f8	RGB(36, 128, 248)	—	—
#2a0471	#2a0471	RGB(42, 4, 113)	—	—
#6c54a4	#6c54a4	RGB(108, 84, 164)	—	—
#a49c7c	#a49c7c	RGB(164, 156, 124)	—	—
#645074	#645074	RGB(100, 80, 116)	—	—

6 color pairs have low contrast and need improvement which may impact readability.