Created at 03/09/2021 19:31
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Brand identity campaign logo branding hex colors

  • #3cd0ab
  • #f78ba8
  • #294e8c
  • #637ea4
  • #d4b5a7
  • #5c3c2c
The palette consists of Light colors. Accent colors #3cd0ab and #f78ba8. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5C3C2C (darkest) to #F78BA8 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #294E8C, #3CD0AB, #5C3C2C, #637EA4, #D4B5A7, #F78BA8

Palette Brand identity campaign logo branding hex colors has combination of 6 codes colors:
HEX: #3cd0ab, RGB: (60, 208, 171); HEX: #f78ba8, RGB: (247, 139, 168); HEX: #294e8c, RGB: (41, 78, 140)
HEX: #637ea4, RGB: (99, 126, 164); HEX: #d4b5a7, RGB: (212, 181, 167); HEX: #5c3c2c, RGB: (92, 60, 44)
Simplified version of palette colors
Tint of mediumaquamarine, Shade of palevioletred, Shade of darkslateblue, Shade of steelblue, Shade of tan, Tint of saddlebrown
Color scheme was created by colorswall

Colors codes in palette

Brand identity campaign logo branding hex colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3cd0ab #3cd0ab RGB(60, 208, 171)
#f78ba8 #f78ba8 RGB(247, 139, 168)
#294e8c #294e8c RGB(41, 78, 140)
#637ea4 #637ea4 RGB(99, 126, 164)
#d4b5a7 #d4b5a7 RGB(212, 181, 167)
#5c3c2c #5c3c2c RGB(92, 60, 44)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3cd0ab
#f78ba8
1.17
#3cd0ab
#d4b5a7
1.01
#f78ba8
#637ea4
1.82
#f78ba8
#d4b5a7
1.19
#294e8c
#637ea4
1.97
#294e8c
#5c3c2c
1.19

Image palette Brand identity campaign logo branding hex colors png