Product design branding and identity colors

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Created at 03/10/2021 09:19

The palette consists of Light, Dark colors. Accent colors #669503 and #669503. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C1914 (darkest) to #D2FC7D (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 78°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C1914, #4C8410, #669503, #B2FA1C, #D2FC7D

Palette Product design branding and identity colors combines 6 color codes:

HEX: #b2fa1c, RGB: (178, 250, 28); HEX: #d2fc7d, RGB: (210, 252, 125); HEX: #4c8410, RGB: (76, 132, 16)

HEX: #669503, RGB: (102, 149, 3); HEX: #669503, RGB: (102, 149, 3); HEX: #0c1914, RGB: (12, 25, 20)

Simplified version of palette colors

Shade of Green Yellow, Tint of Green Yellow, Tint of Forest Green, Shade of Olive Drab, Shade of Olive Drab, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Product design branding and identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b2fa1c	#b2fa1c	RGB(178, 250, 28)	—	—
#d2fc7d	#d2fc7d	RGB(210, 252, 125)	—	—
#4c8410	#4c8410	RGB(76, 132, 16)	—	—
#669503	#669503	RGB(102, 149, 3)	—	—
#669503	#669503	RGB(102, 149, 3)	—	—
#0c1914	#0c1914	RGB(12, 25, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.