Created at 03/12/2021 10:10
  0.32k

Logo illustrator flat branding palette

  • #ec5454
  • #f27c7c
  • #2c4664
  • #a14d59
  • #cca4a4
  • #2c445b
The palette consists of Light, Semi dark colors. Accent colors #f27c7c and #2c4664. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C445B (darkest) to #CCA4A4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #2C445B, #2C4664, #A14D59, #CCA4A4, #EC5454, #F27C7C

Palette Logo illustrator flat branding palette has combination of 6 codes colors:
HEX: #ec5454, RGB: (236, 84, 84); HEX: #f27c7c, RGB: (242, 124, 124); HEX: #2c4664, RGB: (44, 70, 100)
HEX: #a14d59, RGB: (161, 77, 89); HEX: #cca4a4, RGB: (204, 164, 164); HEX: #2c445b, RGB: (44, 68, 91)
Simplified version of palette colors
Shade of indianred, Tint of lightcoral, Tint of darkslateblue, Tint of indianred, Shade of rosybrown, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Logo illustrator flat branding palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ec5454 #ec5454 RGB(236, 84, 84)
#f27c7c #f27c7c RGB(242, 124, 124)
#2c4664 #2c4664 RGB(44, 70, 100)
#a14d59 #a14d59 RGB(161, 77, 89)
#cca4a4 #cca4a4 RGB(204, 164, 164)
#2c445b #2c445b RGB(44, 68, 91)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ec5454
#f27c7c
1.33
#ec5454
#a14d59
1.6
#ec5454
#cca4a4
1.57
#f27c7c
#cca4a4
1.18
#2c4664
#a14d59
1.71
#2c4664
#2c445b
1.03

Image palette Logo illustrator flat branding palette png