Corporate logo graphic design brand mark creative palette

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Created at 03/16/2021 21:01

The palette consists of Semi dark, Light, Dark colors. Accent colors #0d297a and #a47458. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0D297A (darkest) to #A1A9D7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0D297A, #4C5CB4, #513A32, #8C94BC, #A1A9D7, #A47458

Palette Corporate logo graphic design brand mark creative palette combines 6 color codes:

HEX: #4c5cb4, RGB: (76, 92, 180); HEX: #a1a9d7, RGB: (161, 169, 215); HEX: #0d297a, RGB: (13, 41, 122)

HEX: #a47458, RGB: (164, 116, 88); HEX: #8c94bc, RGB: (140, 148, 188); HEX: #513a32, RGB: (81, 58, 50)

Simplified version of palette colors

Shade of Slate Blue, Shade of Light Steel Blue, Tint of Midnight Blue, Tint of Sienna, Tint of Light Slate Gray, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Corporate logo graphic design brand mark creative palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4c5cb4	#4c5cb4	RGB(76, 92, 180)	—	—
#a1a9d7	#a1a9d7	RGB(161, 169, 215)	—	—
#0d297a	#0d297a	RGB(13, 41, 122)	—	—
#a47458	#a47458	RGB(164, 116, 88)	—	—
#8c94bc	#8c94bc	RGB(140, 148, 188)	—	—
#513a32	#513a32	RGB(81, 58, 50)	—	—

6 color pairs have low contrast and need improvement which may impact readability.