Branding automation communication app icon chat bot wordmark hello colors

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Created at 03/18/2021 15:25

The palette consists of Semi dark, Light colors. Accent colors #077a92 and #673436. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #673436 (darkest) to #BBA8B6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #077A92, #673436, #6B44F4, #9475F3, #A27661, #BBA8B6

Palette Branding automation communication app icon chat bot wordmark hello colors combines 6 color codes:

HEX: #6b44f4, RGB: (107, 68, 244); HEX: #9475f3, RGB: (148, 117, 243); HEX: #077a92, RGB: (7, 122, 146)

HEX: #a27661, RGB: (162, 118, 97); HEX: #bba8b6, RGB: (187, 168, 182); HEX: #673436, RGB: (103, 52, 54)

Simplified version of palette colors

Tint of Blue Violet, Tint of Medium Purple, Tint of Teal, Tint of Sienna, Shade of Thistle, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Branding automation communication app icon chat bot wordmark hello colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6b44f4	#6b44f4	RGB(107, 68, 244)	—	—
#9475f3	#9475f3	RGB(148, 117, 243)	—	—
#077a92	#077a92	RGB(7, 122, 146)	—	—
#a27661	#a27661	RGB(162, 118, 97)	—	—
#bba8b6	#bba8b6	RGB(187, 168, 182)	—	—
#673436	#673436	RGB(103, 52, 54)	—	—

10 color pairs have low contrast and need improvement which may impact readability.