Created at 11/08/2019 07:50

Illotv illo type brand identity colors palette

The palette consists of Light, Semi dark colors. Accent colors #f4cc44 and #7971ad. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5F5034 (darkest) to #F4CC44 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #5F5034, #7971AD, #7C643A, #A99584, #F4C444, #F4CC44

Palette Illotv illo type brand identity colors palette has combination of 6 codes colors:

HEX: #f4cc44, RGB: (244, 204, 68); HEX: #f4c444, RGB: (244, 196, 68); HEX: #7c643a, RGB: (124, 100, 58)

HEX: #7971ad, RGB: (121, 113, 173); HEX: #a99584, RGB: (169, 149, 132); HEX: #5f5034, RGB: (95, 80, 52)

Simplified version of palette colors

Tint of gold, Tint of gold, Shade of saddlebrown, Tint of mediumpurple, Tint of tan, Tint of dimgrey

Color scheme was created by colorswall

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Colors codes in palette

Illotv illo type brand identity colors palette color codes HEX, RGB information in table

8 color pairs have low contrast and need improvement which may impact readability.