Illotv illo type brand identity colors palette

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Created at 11/08/2019 07:50

The palette consists of Light, Semi dark colors. Accent colors #f4cc44 and #7971ad. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5F5034 (darkest) to #F4CC44 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #5F5034, #7971AD, #7C643A, #A99584, #F4C444, #F4CC44

Palette Illotv illo type brand identity colors palette combines 6 color codes:

HEX: #f4cc44, RGB: (244, 204, 68); HEX: #f4c444, RGB: (244, 196, 68); HEX: #7c643a, RGB: (124, 100, 58)

HEX: #7971ad, RGB: (121, 113, 173); HEX: #a99584, RGB: (169, 149, 132); HEX: #5f5034, RGB: (95, 80, 52)

Simplified version of palette colors

Shade of gold, Shade of gold, Tint of saddlebrown, Shade of mediumpurple, Shade of tan, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Illotv illo type brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4cc44	#f4cc44	RGB(244, 204, 68)	—	—
#f4c444	#f4c444	RGB(244, 196, 68)	—	—
#7c643a	#7c643a	RGB(124, 100, 58)	—	—
#7971ad	#7971ad	RGB(121, 113, 173)	—	—
#a99584	#a99584	RGB(169, 149, 132)	—	—
#5f5034	#5f5034	RGB(95, 80, 52)	—	—

8 color pairs have low contrast and need improvement which may impact readability.