Flat clever letter identity

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Created at 03/23/2021 11:42

The palette consists of Light, Dark, Semi dark colors. Accent colors #fcdc7c and #24145b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #24145B (darkest) to #FCDC7C (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #24145B, #3D3168, #A08262, #B5AFC0, #FAD166, #FCDC7C

Palette Flat clever letter identity combines 6 color codes:

HEX: #fad166, RGB: (250, 209, 102); HEX: #fcdc7c, RGB: (252, 220, 124); HEX: #24145b, RGB: (36, 20, 91)

HEX: #a08262, RGB: (160, 130, 98); HEX: #b5afc0, RGB: (181, 175, 192); HEX: #3d3168, RGB: (61, 49, 104)

Simplified version of palette colors

Tint of Gold, Shade of Khaki, Shade of Midnight Blue, Shade of Peru, Tint of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Flat clever letter identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fad166	#fad166	RGB(250, 209, 102)	—	—
#fcdc7c	#fcdc7c	RGB(252, 220, 124)	—	—
#24145b	#24145b	RGB(36, 20, 91)	—	—
#a08262	#a08262	RGB(160, 130, 98)	—	—
#b5afc0	#b5afc0	RGB(181, 175, 192)	—	—
#3d3168	#3d3168	RGB(61, 49, 104)	—	—

5 color pairs have low contrast and need improvement which may impact readability.