Ford product design ios ux colors palette

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Created at 11/08/2019 08:00

The palette consists of Light, Semi dark colors. Accent colors #fb8687 and #c52c0c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #634740 (darkest) to #C4BCB4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #634740, #A97D6A, #C4BCB4, #C52C0C, #EC4E19, #FB8687

Palette Ford product design ios ux colors palette combines 6 color codes:

HEX: #ec4e19, RGB: (236, 78, 25); HEX: #fb8687, RGB: (251, 134, 135); HEX: #c52c0c, RGB: (197, 44, 12)

HEX: #a97d6a, RGB: (169, 125, 106); HEX: #c4bcb4, RGB: (196, 188, 180); HEX: #634740, RGB: (99, 71, 64)

Simplified version of palette colors

Tint of Orange Red, Tint of Light Coral, Tint of Firebrick, Shade of Rosy Brown, Shade of Silver, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Ford product design ios ux colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec4e19	#ec4e19	RGB(236, 78, 25)	—	—
#fb8687	#fb8687	RGB(251, 134, 135)	—	—
#c52c0c	#c52c0c	RGB(197, 44, 12)	—	—
#a97d6a	#a97d6a	RGB(169, 125, 106)	—	—
#c4bcb4	#c4bcb4	RGB(196, 188, 180)	—	—
#634740	#634740	RGB(99, 71, 64)	—	—

9 color pairs have low contrast and need improvement which may impact readability.