Branding agency product character design logo colours

0.17k

Created at 11/08/2019 08:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #f11c1b and #1b0469. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1B0469 (darkest) to #B9B3C7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1B0469, #39566F, #785DA0, #B9B3C7, #DB6878, #F11C1B

Palette Branding agency product character design logo colours combines 6 color codes:

HEX: #f11c1b, RGB: (241, 28, 27); HEX: #db6878, RGB: (219, 104, 120); HEX: #1b0469, RGB: (27, 4, 105)

HEX: #785da0, RGB: (120, 93, 160); HEX: #b9b3c7, RGB: (185, 179, 199); HEX: #39566f, RGB: (57, 86, 111)

Simplified version of palette colors

Tint of Red, Tint of Indian Red, Tint of Navy, Tint of Slate Blue, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding agency product character design logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f11c1b	#f11c1b	RGB(241, 28, 27)	—	—
#db6878	#db6878	RGB(219, 104, 120)	—	—
#1b0469	#1b0469	RGB(27, 4, 105)	—	—
#785da0	#785da0	RGB(120, 93, 160)	—	—
#b9b3c7	#b9b3c7	RGB(185, 179, 199)	—	—
#39566f	#39566f	RGB(57, 86, 111)	—	—

6 color pairs have low contrast and need improvement which may impact readability.