Lettering logo brand identity packagingdesign beer branding colors

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Created at 03/24/2021 09:36

The palette consists of Semi dark, Light colors. Accent colors #dd240b and #393b49. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #393B49 (darkest) to #ECD675 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #393B49, #9C493E, #A7A055, #CEBEA5, #DD240B, #ECD675

Palette Lettering logo brand identity packagingdesign beer branding colors combines 6 color codes:

HEX: #dd240b, RGB: (221, 36, 11); HEX: #ecd675, RGB: (236, 214, 117); HEX: #9c493e, RGB: (156, 73, 62)

HEX: #a7a055, RGB: (167, 160, 85); HEX: #cebea5, RGB: (206, 190, 165); HEX: #393b49, RGB: (57, 59, 73)

Simplified version of palette colors

Tint of Red, Shade of Khaki, Tint of Brown, Shade of Dark Khaki, Tint of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Lettering logo brand identity packagingdesign beer branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dd240b	#dd240b	RGB(221, 36, 11)	—	—
#ecd675	#ecd675	RGB(236, 214, 117)	—	—
#9c493e	#9c493e	RGB(156, 73, 62)	—	—
#a7a055	#a7a055	RGB(167, 160, 85)	—	—
#cebea5	#cebea5	RGB(206, 190, 165)	—	—
#393b49	#393b49	RGB(57, 59, 73)	—	—

6 color pairs have low contrast and need improvement which may impact readability.